My latest post for National Geographic Ocean Views, about how an anti-Prop. 37 ad blitz from companies like Monsanto is threatening Californians’ right to know what they’re eating, is drawing lots of discussion. Here’s an excerpt from the post:
While Ocean Conservancy concludes we don’t have enough information about the impacts of GE fish to move forward yet, like many supporters of Prop. 37, we also strongly believe that GE salmon should be clearly labeled if the federal Food and Drug Administration approves it for sale.
Up until relatively recently, we were in good company with virtually twice as many California’s in support versus opposed to the initiative.
Then the money came in to play. With a huge war chest from Monsanto and many of the major food production companies, a blitz of ads has rapidly reduced support by 9 percentage points over a matter of days. While nearly every poll ever done on labeling of GMOs has shown upwards of 80 percent support for the basic right to know how one’s food is produced, Californians are now turning their backs on this innate desire, largely in response to these ads.
This increase in funding by the opposition shows how marketing and big bucks can truly influence voters. If you’ve ever wondered why politicians spend huge sums of money on ads, it is because they work. Prop. 37 is a prime example.
See what everyone is saying and weigh in over at National Geographic, and if you live in California, don’t forget to vote YES on Proposition 37 at the polls tomorrow. The future of food depends on it.