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The Blog Aquatic

News, opinions, photos and facts from Ocean Conservancy

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Does only selling sustainable seafood work? A Q&A with Whole Foods

Posted On June 26, 2012 by

This past Earth Day, Whole Foods Market announced it was doing something good for the ocean: eliminating “red-rated” wild seafood from their fish counter. While some criticism of the methodologies commonly used to define “sustainable seafood” exists, increased awareness of the impacts our choices have on other species is undoubtedly a good thing.

Two months into the program, we were curious how customers had reacted, as well as how Whole Foods management arrived at their decision. Seafood Quality Standards Coordinator Carrie Brownstein took a moment to answer our questions. Continue reading »