The Travel Foundation is a non-profit organization that works with the travel industry to integrate sustainable tourism into their business — to protect the environment and create opportunities for local people in tourism destinations. Their annual Make Your Holidays Greener Month, during July, celebrates the locations around the world we love to visit and encourages visitors and the travel industry alike to take part in a cleanup — the Big Holiday Beach Clean.
Earlier this year, a report from the World Wildlife Fund valued the world’s ocean at $24trillion – a figure largely calculated from the value of fishing, shipping and tourism. Whilst many already view the ocean as priceless, the attempt to put a monetary value on it highlights to businesses around the world the importance of taking action to protect marine ecosystems.
For tourism, the ocean and sea are vastly important. Many of the holidays we take have beaches and coastlines at their center and these environments are an inherent part of the product marketed by tourism companies to their customers. As a result, this industry is well placed to mobilize action, particularly on the growing and pervasive threat of marine litter.
What if the ground beneath your feet, the very foundation of your life and livelihood, was at risk of eroding away? What if the very thing from which you and your community draw 95% of your wealth was at risk of disappearing?
This is the reality that Aitutaki, a small island in the Cook Islands, and many other small islands around the world, are facing. Aitutaki, and its stunning lagoon, is protected by a coral reef. Powerful ocean waves crash on the edges of the reef, but because coral reduces wave strength by 97%, the lagoon and the coral sand beaches remain still and calm. The value of this protection, and the environment it creates, cannot be overstated.
Today, Alaska Senator Mark Begich introduced important new legislation that would establish a permanent program to conduct research, monitoring, and observing activities in the Arctic. If passed, Senator Begich’s bill could lead to significant advances in Arctic science that can then be used to support decisions about the management of a region that is crucial not only to the people who live there, but to the world.