Ocean Currents » Social Media http://blog.oceanconservancy.org News, opinions, photos and facts from Ocean Conservancy Tue, 01 Dec 2015 22:14:14 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 A New Website for Ocean Conservancy is Here http://blog.oceanconservancy.org/2012/11/06/a-new-website-for-ocean-conservancy-is-here/ http://blog.oceanconservancy.org/2012/11/06/a-new-website-for-ocean-conservancy-is-here/#comments Tue, 06 Nov 2012 15:36:59 +0000 Guest Blogger http://blog.oceanconservancy.org/?p=3451

As I look back at the run Ocean Conservancy has had in the digital space over the last several months, I can’t help but be proud and humbled:

Proud of the work we’ve done to create some fantastic products and campaigns to get our supporters more involved in the fight for a clean and healthy ocean. And humbled by the immensely talented and driven individuals I’m privileged to work and create with every day.

Over these months, we’ve worked with staff across Ocean Conservancy’s program areas to:

And now, we’re building on that success, by launching a completely redesigned website for Ocean Conservancy.

We hope this new site will be an engaging and immersive experience for our community and will make it easier for you to find information on our vision for a healthy ocean and how we’re working to achieve that vision.

We also believe this new site will give you more opportunities to engage with us, whether it’s signing up for our updates and action alerts, connecting with us through social media, or leaving your thoughts on a feature story.

The site design, and it’s features, are a recognition that Ocean Conservancy is only as strong as the community of supporters, activists and donors who support us. We need to hear from you and this new site is designed to facilitate the conversation.

In fact, as you go through the site, you will see a gray tab in the lower left-hand corner of every page. If you encounter any issues, or want to leave a message for us, you can do so through that tab. Anything submitted to that tab will go directly to me and you won’t be added to our email lists. We simply want to hear from you so we can make the site better.

Despite all of this work, we’re not finished — in fact, out work is just beginning. In the coming weeks, we’ll continue to improve our digital presence by:

  • Rolling out a fresh design for The Blog Aquatic,
  • Relaunching our ocean trash action site, Keep the Coast Clear, and
  • Creating a mobile version of our website to give you the absolute best on-the-go experience we can.

As we roll out the new site and these future improvements, I want to thank everyone at Ocean Conservancy — from our program staff, to our finance and development teams and, of course, my colleagues in Marketing and Communications — who have all worked to make this site the best it can be.

I’d also like to recognize the work of Brodeur Partners and Digital Pulp, who worked tirelessly as true partners over the last year to help create the content and the design you see on the site.

And of course, we want to thank you, our supporters, for making all of this possible and fighting every day for a healthy ocean.

If you have questions about the new site, or what we’re up to online, please leave a comment. I’m happy to let you all know what’s going on.

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Adventures in Social Media: Ocean Conservation in the Age of Twitter http://blog.oceanconservancy.org/2012/09/12/adventures-in-social-media-ocean-conservation-in-the-age-of-twitter/ http://blog.oceanconservancy.org/2012/09/12/adventures-in-social-media-ocean-conservation-in-the-age-of-twitter/#comments Wed, 12 Sep 2012 14:23:54 +0000 George Leonard http://blog.oceanconservancy.org/?p=2896

Credit: wrongindustries flickr stream

I’m what tech companies refer to as a “late adopter”. I waited years to get an iPod and only recently replaced my 17-year old Sony Trinitron TV with a flat screen.  As an ocean conservation scientist, I prefer the look and feel of the print edition of Science to the digital version. Heck – I’m not even on Facebook – to my teenage daughter’s chagrin. But as social media has proliferated, I began to wonder what I was missing and whether there was a role for this new communication tool in my work here at Ocean Conservancy. When Sara Thomas from our Marketing and Communications Department offered to help me join the digital age, I leapt at the opportunity.

Its been two short weeks since I set up my Twitter account and I am now convinced that social media can help us advance ocean conservation. I have just returned from the 10th International Seafood Summit in Hong Kong, where I led a panel on ocean acidification and live tweeted throughout the conference.  Like Twitter itself, my social media journey has been fast-paced. In mid-August, I posted my first few bland tweets about ocean issues. “Great job” encouraged Sara, my Twitter mentor, “but don’t be afraid to put a little more personality into your posts.” As a scientist, that’s not something I’m used to doing. I was trained to provide all the details and stick to the facts, and so too often dwell on the wonky policy implications of our work. But I am learning that cutting to the heart of the matter and emphazing the human dimension makes for a more engaging discussion.

At the Seafood Summit last week, I decided I’d put these lessons to the test; with Sara’s encouragement, I live tweeted from the many sessions on sustainable fishing and fish farming at the Seafood Summit. Because I know many of the presenters and have a decade of experience on the topic, I could translate the details into a few key insights (in 140 characters or less!) and instantly distribute them out to the Twitter-verse in real time. Over the three days, my iPhone beeped incessantly as new followers came and went, issues were favorited, re-tweeted or commented upon, and a group of passionate communicators formed around the conference. You can still take part in this dialogue using the hashtag #ss12kh on Twitter.

Before I left for Hong Kong, Sara warned me that I might soon find myself addicted to Twitter and the rapid dissemination of information and conversation that ensues. As I signed off from the floor of the closing ceremony, I realized that, indeed, I had caught the Twitter bug. Not only would my daughter be proud, but I was gratified to have helped shape the conversation about the important work being done by Ocean Conservancy and our many colleagues.

You can follow me at @GeorgeHLeonard. I’ll be live tweeting again during the week of September 27 from Monterey, California when Ocean Conservancy will join leaders from around the globe to develop a plan to confront the threat of ocean acidification to a healthy and productive ocean future.

Come join me for another adventure in social media!

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