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The Blog Aquatic

News, opinions, photos and facts from Ocean Conservancy

A New Website for Ocean Conservancy is Here

Posted On November 6, 2012 by

As I look back at the run Ocean Conservancy has had in the digital space over the last several months, I can’t help but be proud and humbled:

Proud of the work we’ve done to create some fantastic products and campaigns to get our supporters more involved in the fight for a clean and healthy ocean. And humbled by the immensely talented and driven individuals I’m privileged to work and create with every day.

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Adventures in Social Media: Ocean Conservation in the Age of Twitter

Posted On September 12, 2012 by

Credit: wrongindustries flickr stream

I’m what tech companies refer to as a “late adopter”. I waited years to get an iPod and only recently replaced my 17-year old Sony Trinitron TV with a flat screen.  As an ocean conservation scientist, I prefer the look and feel of the print edition of Science to the digital version. Heck – I’m not even on Facebook – to my teenage daughter’s chagrin. But as social media has proliferated, I began to wonder what I was missing and whether there was a role for this new communication tool in my work here at Ocean Conservancy. When Sara Thomas from our Marketing and Communications Department offered to help me join the digital age, I leapt at the opportunity.

Its been two short weeks since I set up my Twitter account and I am now convinced that social media can help us advance ocean conservation. I have just returned from the 10th International Seafood Summit in Hong Kong, where I led a panel on ocean acidification and live tweeted throughout the conference.  Like Twitter itself, my social media journey has been fast-paced. In mid-August, I posted my first few bland tweets about ocean issues. “Great job” encouraged Sara, my Twitter mentor, “but don’t be afraid to put a little more personality into your posts.” As a scientist, that’s not something I’m used to doing. I was trained to provide all the details and stick to the facts, and so too often dwell on the wonky policy implications of our work. But I am learning that cutting to the heart of the matter and emphazing the human dimension makes for a more engaging discussion. Continue reading »