How much are some people willing to give to solve the problem of ocean trash? In the case of the amazing partners who organize the International Coastal Cleanup across entire countries and U.S. states, the answer is: everything they have.
We call them the “sea stars of the Cleanup.” Meet just two, Azusa Kojima and Yoshiko Ohkura from JEAN (Japan Environmental Action Network).
Like their fellow coordinators around the world, they manage a host of responsibilities, including:
- identifying sites on the water to be cleaned and overseeing those sites;
- educating the public and rallying a volunteer network;
- engaging reporters from radio, television, newspapers and online news sources;
- arranging cleanup day logistics; and
- ensuring that data collected by volunteers reaches Ocean Conservancy for publication in the annual Ocean Trash Index.
JEAN’s efforts on behalf of the Cleanup for more than 20 years are legion. Now the recognized marine debris leader in Japan, JEAN unified existing cleanup efforts and inspired more participation by educating the public about the dangers of ocean trash. From 800 volunteers at 80 sites in 1990, JEAN has grown the Cleanup exponentially, with more than 22,000 volunteers at 234 sites in the peak year to date.